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Your Business is Only as Good as Your Product: The Importance of Product-Centric Development

    In competitive markets, company leaders want to innovate to ensure they remain at the top. Undergoing a business transformation or implementing a digital transition are key methods to give a company an edge over its competitors. As an industry leader in nearshoring, I see more and more of my clients who are in a variety of industries utilizing product-centric applications and services. Shifting current business strategies toward product-centric applications and services can positively impact and improve businesses for years to come. Focusing on the product can help business leaders expand and realize their company’s true potential.

    Kickstarting this kind of sweeping change may seem like a daunting task at first. However, the transformation process does not have to be complicated. Look at big companies such as Bosch and Tesla to see how they launch a business transformation and use their methods to guide you. Leaders should look to establish a thorough plan that details goals, objectives, and a clearly defined vision to avoid mishaps or issues. By defining the roles and skill sets required to implement a product-centric model, leaders can more efficiently identify the positions they need and hire the right people to fill them. Once a team is formed and the foundation is set, it’s much easier to “hit the ground running,” so to speak.

    As companies begin the process of becoming product-centric, leaders will see that this particular model seamlessly integrates and delivers new features and capabilities to the business. The initial investment in new software and in the recalibration of the hiring process will pay off in the long-run.

    Once the model is fully adopted, both employees and leaders alike will find it affects every sector of the organization. Analytics teams, for example, will be able to take those previously “isolated successes” and turn them into “sustained, organization-wide, data-driven decision-making.” With measurable goals in place, focusing on products themselves will ultimately boost the odds of their success.

    In conclusion, a product-centered approach is industry-neutral; meaning that companies, no matter their industry, can benefit from adopting this model. With continuous integration and delivery, this strategy will increase trust throughout the organization and foster stronger relations between employees at every level of the company. In the realm of IT and software development, a product-centered approach rapidly propels business outcomes in addition to boosting customer satisfaction and employee engagement. 

    If your company is on the fence about making the jump towards a product-centered model, I would suggest taking the leap in order to maximize efficiency and success.