Experience:

• 3 to 5 years of experience with Adobe Analytics, Adobe Launch, or similar tag management systems.

Technical Skills:

• Proven experience in Adobe Analytics, Adobe Launch, and Adobe Experience Cloud tools.
• Strong knowledge of JavaScript, HTML, and web technologies to implement and troubleshoot tags.
• Hands-on experience with Adobe Data Collection Tag/Launch (Tag Management System) for tag deployment and management.
• Solid understanding of data layers and their implementation in digital analytics tools.
• Experience in mobile app tag implementation and troubleshooting.
• Familiarity with data layers and JavaScript libraries used in tag implementations.
• Ability to debug and troubleshoot complex issues using browser developer tools and tag manager debug modes.
• Experience working with APIs for data collection, especially in relation to Adobe Analytics and Adobe Target.
• Understanding of web analytics standards, including cookies, tracking events, and user identification.
• Familiarity with data privacy regulations (GDPR, CCPA) and their impact on data collection practices.
• Strong attention to detail and ability to work with cross-functional teams.
• Excellent problem-solving skills, especially in the context of data collection and tag implementation.
• Strong communication skills to effectively collaborate with both technical and non-technical teams.

Preferred Certifications:

• Adobe Certified Expert (ACE) – Adobe Analytics
• Data Privacy Certifications.